About the company
Aura Bora is a Shark Tank success story that sells craft sparkling water made from herbs, fruits, and flowers with no artificial sweeteners. They’ve been featured on Forbes and are known for their 0 sugar, 0 calories, 0 sodium beverages.
The ask
They heard about Moonship via a webinar and wanted to drive additional revenue without inflating their paid media budget.
Aura Bora installed Moonship’s AI-driven discounts. To help measure true incremental impact, Moonship installed an A/B test with Aura Bora where 50% of their visitors would be eligible to see a Moonship discount when they came to the site, and 50% would not.
The results
- Within the A/B test, the Moonship ON group had 53% more orders and generated 46% more revenue than the Moonship OFF group
- Even with a 20% discount, the AOV decrease was under 1%. The people who were taking advantage of a Moonship, deal increased their cart size to take advantage of it to negate the margin loss of the discount.
- Aura Bora turned off a competitor that was underperforming due to Moonship’s performance.
"Moonship has been instrumental in our top-of-funnel conversion strategy. Not only does provide a best-in-class UX/UI for our customers to convert with little to no effort, but it also drives the results we are looking for as a merchant.” Cameron Faist, Director of Ecom, Aura Bora
