About the company
PressOn is a D2C nail brand that utilizes a new nail technology that hails from Korea. They’re a non-damaging at-home manicure solution, and they save consumers up to $1000 in salon costs per year while maintaining the same UV gel, and long-lasting salon quality.
The ask
They’re women-led and owned while being backed by former execs at Hustlefund VC, Clearco, the CEO of Privy, and more. They came to Moonship wanting to increase ROAS (return on ad spend) without inflating their social media advertising budget.
PressOn installed Moonship’s AI-driven discounts. To help measure true incremental impact, Moonship installed an A/B test with PressOn where 50% of their visitors would be eligible to see a Moonship discount when they came to the site, and 50% would not.
The results
Within the A/B test, the Moonship ON group had 24% more orders and generated 23% more revenue than the Moonship OFF group.
"Of all the apps I've used, this app gave us the highest # of conversions in the shortest amount of time. Within <2 weeks of using this app, I'd say about 20% of our total sales have come from Moonship. Just install, and boom – SALES. They also have an amazing support team that replies in minutes. Y’all have to try this app. It converts. It works. It's magical." Florence Kwok, CEO, PressOn
